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How to Use Your Security Program to Win More Deals

tyler_munro Tugboat Employee Tugboat Team

A good security posture sells. 

There, I said it. 

If you’re in sales, you already know this. In fact, I’m willing to bet you’ve lost a deal at some point in your career because your security was less than ideal.

Maybe the prospect didn’t like how you responded to their security questionnaire? Perhaps your competitor provided a higher level of security assurance than you could? Whatever the case, losing a deal because of security can be frustrating. Especially since it feels like something that’s completely outside of your control.

Today, we’re going to change that. We’ll show you how to make your company’s security posture central to your sales narrative.  

Which will help you win more deals…

Read the entire blog here